Bike Advertising

Bike Advertising

Posted on 19. Mar, 2010 by in Bike Services

Keeping in the theme of retail and commercial services by bike, which we recently posted about, today’s post is dedicated to bike advertising. With the spring and summer months creeping up, many business/bicycle-minded folks might be inspired to think about using bicycles for advertising businesses or services in the coming months. Hopefully this post can serve as a reference and source of inspiration for such an undertaking.

Advertising

Advertising is essentially the art of persuasion. Persuasion to purchase a particular product, use a specific kind of service, act a certain kind of way, and so forth. Advertising in its purest form is intended to get people to buy something (as consumers) or buy into something (such as a political party). At the same time, advertising is much more than the simple act of persuasion. Wrapped up in advertising are all kinds of social and cultural norms, which convey commonly accepted ideas about the kinds of things being advertised. Therefore, advertising can be to clearly advertise particular products or ideas, but it can also convey all kinds more subtle messages beneath the surface.

For example, the advertisement in a videos below, which I saw at Cyclelicio.us, depicts a race between a cyclist and a driver in a Mercedes. Oddly enough, the cyclist wins the race, but MercedesBenzTV does not miss the opportunity to talk a little trash about cyclist behaviors (in this case, breaking traffic laws). The ad is a great example of the power of advertising and the social norms wrapped up in the ads we are exposed to.

Bike Advertising

If one accepts that advertising can be used to do more than just advertise the product for which a particular advertisement has been generated, than bike advertising (or bikevertising) can be used in a positive manner to encourage the idea of cycling, in general. Conversely, advertising can also be used negatively…or neutrally, as well. But I would argue that when people see an advertisement moving around via bicycle, this will have some kind of an impact on their perception of cycling, though what that impact is exactly could be hard to pin down. Although the products being advertised by bike might not have anything to do with cycling, the simple act of advertising by bicycle, will, in a sense, advertise cycling in a positive light (hopefully), as well.extrawheel-advert-trailer-with-german-advertisementWhen I refer to bike advertising, I mean a form of advertisement, which explicitly uses the bicycle to transport the advertisement itself. In Wikipedia verbage, this would fall under the category of a non-motorized mobile billboard, which is a moving advertisement that is not motor-powered. Bicycle advertising is commonly undertaken by the vendors themselves, who use their employees to power the bike. Conversely, some bike advertisers get paid by businesses for the advertising space and time spent riding around with the advertisement.

Naturally, some of the benefits of bike advertising are related to the maneuverability of bicycles in crowded or congested environments. Bike advertising is great for festivals, large events, and other situations where a lot of people are crammed into small spaces. Advertisements by bicycle really stick out and draw attention to the products being advertised, and if the products or services are also readily accessible within the area, the advertising is often pretty successful.

billboard_bike_storyImage Credit: Pedicab.com

If you run a bike advertising business or use bicycles to advertise your business, we would love to hear from you in the comments section. Does bike advertising work for you?

14 Responses to “Bike Advertising”

  1. PL

    13. Apr, 2010

    I just got my trailer fitted to allow for signage and am looking forward to getting this business started. Since summer is just around the corner there should be plenty of opportunities!

  2. Erik

    14. Apr, 2010

    I am intersted in findong out how and wehre to go to get the equipment (including bikes0 to do this type of advertising for my company, would appreciate some feedback for leads and advice on where to begin.
    Thanks
    Erik

  3. Melanie Meyers

    14. Apr, 2010

    PL – that’s fantastic! Best of luck with your endeavors!

  4. Melanie Meyers

    14. Apr, 2010

    Hi Erik, if you want to use a trailer to advertise with, I suggest you check out the Extrawheel Advert Trailer.
    I’m not too familiar with different manufacturers for bikes designed specifically for advertising, however. Do any of our readers have any suggestions?

  5. [...] lower the price of the Extrawheel Advert trailer from $449 to $299! Here is some inspiration for bicycle advertising opportunities at [...]

  6. Kevin

    05. Nov, 2010

    Hi guys,

    We are the #1 Bicycle advertising company in the US. We rent out ad space on our trailers and we are daylights ahead of the competition in terms of our professional look.

    Check out our website – teamcycad.com

  7. Bob

    23. Jan, 2011

    Before you buy the One wheel wonder ,take a look at us http://www.ipedalads.com we are the real deal…

  8. Kevin M

    18. Jun, 2011

    I made my own trailer for my electric bike and I’m researching signage laws here in Massachusetts, and the law states that one CAN NOT fix a sign to a vehicle for the sole intent of advertising,,,, but I’ve seen these billboard trucks here,,,, anyone have knowledge with this,,, please shoot me an email boston7513@yahoo.com

  9. Eric

    18. Aug, 2011

    Hey guys, check out http://www.adbikechicago.com . These are the folks I use for my restaurant ads, and they worked out VERY well. Quite the bang for my buck. Best of luck!

    Eric

  10. [...] photo of his Extrawheel Advert trailer.  Mark has been putting together a fleet of Adverts for his mobile bike advertising business in South [...]

  11. Mzukisi Mathibe

    25. Jan, 2012

    I have started a bicycle advertising business and I would love to hear from you as to where can get a company that makes bicycle so I can negotiate a deal with them to supply me with bikes with advertising space.

    thanks

    Mzura

  12. Melanie Colavito

    25. Jan, 2012

    I don’t know any companies personally, unfortunately, but I bet you can do a Google search to find some. I know there are lots of companies that make cargo bikes of various kinds, which will be what you’ll need I’m guessing. You might also check around where you live. Good luck!

  13. Alex

    24. Jul, 2012

    If you need a better Advertising Bike Trailer with 2 wheels ( 100 % more stable ) dismountable and modular sizes … BUY an AdBicy http://www.adbicy.com

  14. Dan

    17. Aug, 2012

    Hey everyone! If you are looking for low cost advertising bikes, you can check http://www.bizzonwheels.com/.
    After doing some research on the internet on this matter I find these to be the best: I like the design, the banner size is standard 6 sheets, but you can make it even larger and you don’t need storage because the whole trailer can be dismounted with ease and stored in a special bag
    Hope this has been helpful.

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